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Stellantis Launches Commercial EV Offensive: “Pro One”

December 23, 2023

• Stellantis Launches Commercial EV Offensive: “Pro One”

Stellantis has launched Pro One, a strategic offensive aimed at achieving global leadership in the commercial vehicle market.

The company is set to present its full lineup of renewed connected vans on October 23, including the new Ram ProMaster EV. Stellantis also aims to roll out four electrified pickup trucks over the next two years. This includes the new Ram 1500 REV in 2024 and a future hydrogen solution.

Stellantis claims to have a strong market position with over 40% market share in commercial BEVs in Europe, ranking first in South America, second in Middle East and Africa, and third in North America.

By the end of 2023, all new vans and pickup trucks will be connected. The company plans to offer new connected service packs like “preventive maintenance”, “task management”, and “eco-drive coaching” to improve efficiency.

Stellantis’ Head of Commercial Vehicles Business Unit, Jean-Philippe Imparato said, “We are launching Pro One to leverage our undeniable commercial vehicles leadership with the concept – six brands, one force – as this business accounts for one-third of Stellantis Net revenues. Our mission is to stand side by side with our customers around the world and deliver the products and services that help them thrive.”

Pro One’s strategy includes offering the largest product range in the industry spanning vans, pickups, and micro-mobility; zero-emission leadership through hydrogen and retrofit solutions; a seamless customer experience with over 20,000 touchpoints worldwide; a digital converter/upfitter ecosystem to reduce lead time; 100% connected services; and a global manufacturing footprint.

Senior Vice President of Stellantis Commercial Vehicles Business Unit, Xavier Peugeot said, “The renewal of the entire Stellantis van range, based on second generation electric offers, along with the electrification of four pickups from 2024 onwards, are at the heart of the ‘Pro One’ project based on a 360-degree, customer-centric approach, and ambition to reinforce our international leadership in commercial vehicles.”

Stellantis Pro One aims to double commercial vehicle net revenues by 2030 with a 40% electric vehicle mix, over-the-air update capabilities for each new vehicle from 2026, and a suite of connected services dedicated to improving business customer efficiency. The company plans to reach a 100% passenger car BEV sales mix in Europe and 50% passenger car and light-duty truck BEV sales mix in the United States by 2030.