- EV Tech Insider
- Posts
- Nissan’s new strategy ‘The Arc’ – several new EVs, diverse battery chemistries, and tailored regional lineups
Nissan’s new strategy ‘The Arc’ – several new EVs, diverse battery chemistries, and tailored regional lineups
Nissan Motor Co., Ltd. has announced The Arc, a new business offense plan to enhance its value and competitiveness. The plan encompasses increased electrification, innovative engineering and manufacturing strategies, adoption of new technologies, and strategic partnerships to boost global unit sales and profitability.
The plan has two phases. First, Nissan will focus on growing sales volume by tailoring regional strategies with a balanced EV/ICE product portfolio. They plan to increase annual sales by 1 million units and improve the operating profit margin to over 6% by the end of 2026. Part two is designed to push the EV transition while achieving long-term profitable growth. They plan on pushing smart partnerships, enhancing their EV competitiveness, new innovations, and new revenue streams. By fiscal year 2030, Nissan anticipates a revenue potential of 2.5 trillion yen from new business opportunities.
New models:Nissan plans 30 new models over the next three years, 16 EVs and 14 ICE models. The company plans to launch a total of 34 electrified models between fiscal year 2024 and 2030 to cover all segments. The model mix of electrified vehicles is expected to account for 40% globally by fiscal year 2026 and rise to 60% by the end of the decade.
Manufacturing:The company will also adopt new development and manufacturing approaches to make EVs more affordable and increase profitability. By developing EVs in families, integrating powertrains, utilizing next-generation modular manufacturing, group sourcing, and battery innovations, Nissan aims to reduce the cost of next-generation EVs by 30% (compared to the current model Ariya crossover) and achieve cost-parity between EVs and ICE models by fiscal year 2030.
Batteries:Nissan will offer enhanced NCM li-ion, LFP, and all-solid-state batteries to provide diversified EVs to meet different customer needs. New EVs with enhanced NCM li-ion, LFP and all-solid-state batteries will be launched in fiscal year 2028.
The company will continue to leverage the alliance with Renault and Mitsubishi Motors in Europe, LATAM, ASEAN, and India. In China, Nissan will fully utilize its local assets to meet the needs of China and beyond; and explore new partnerships in Japan and the U.S. Batteries will be developed and sourced with partners to bring 135 gigawatt hours of global capacity.