Electric Delivery Startup BrightDrop Becomes Part of General Motors

BrightDrop was initially developed in GM’s Innovation Lab and has operated as a wholly-owned subsidiary for the last three years, and now it will become a part of GM.

Since its launch in January 2021, BrightDrop has been working on commercial EVs, and this integration is expected to help provide fleet customers with an efficient single point of contact through GM Envolve.

This structure has allowed BrightDrop to operate with the agility of a tech startup while benefiting from GM’s manufacturing expertise, allowing them to bring an electric delivery van to market in relatively short time. BrightDrop has produced a product portfolio that assists customers like FedEx, Ryder, and DHL in decarbonizing their fleet operations. As BrightDrop has grown, it is now being integrated back into GM to enhance efficiency and to leverage its startup spirit for further success with GM’s commercial customers.

GM plans to continue scaling BrightDrop Zevo production, which is expected to resume in the spring of 2024. This will be supported by the launch of CAMI’s new battery-module plant based in Canada. The new battery-module line will have the capacity to fully support Zevo production at CAMI and supplement EV production at other GM plants.

In the future structure, BrightDrop electric delivery vans (Zevo 600 and Zevo 400) will remain a part of GM Envolve’s commercial fleet offerings. GM is also integrating all commercial digital solutions, including BrightDrop Core, into GM’s software and services organization.

The integration of BrightDrop into GM marks the beginning of a new chapter in building towards an EV future.

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